http://www.joeymcampbell.com/work daily 1.0 2025-09-05 https://images.squarespace-cdn.com/content/v1/575c804bb654f9e11820bfd1/83aaaf07-d276-4fb6-bbaa-e476b6dede81/Joey+and+family.png Work https://images.squarespace-cdn.com/content/v1/575c804bb654f9e11820bfd1/1565664853237-963H6SD8DA3266VYS38L/Apartment+Guide.png Work Apartment Guide In my position as Director of Content for RentPath, a leading rental real estate company, my team implemented a complete redesign of the blog at ApartmentGuide.com, revamped editorial guidelines, recruited and managed dozens of content creators, scored original press coverage across hundreds of media outlets and more than doubled organic traffic to editorial content via social and search. https://images.squarespace-cdn.com/content/v1/575c804bb654f9e11820bfd1/1467488389214-WURN2H7UFS4FS1VS4MO9/Tastemade Work Tastemade Tastemade is one of the world’s largest and most visited digital food outlets, with a library of thousands of videos related to food, travel and recipes across a wide international distribution network on YouTube, Facebook, Apple TV, Snapchat and other social media. In the lead up to the site’s launch, I consulted the founding team on the site’s voice, tone and social content strategy. https://images.squarespace-cdn.com/content/v1/575c804bb654f9e11820bfd1/1467578888857-TLETKKS72YM4GVBSX6QF/Intel+Device+Page Work Intel Device Pages When Intel redesigned and relaunched its online device portfolio, the company needed an overarching strategy to display the breadth of technology, features and benefits of products powered by Intel processors. We developed an orderly, consistent and aesthetically-appealing presentation and structure to promote more than a dozen Intel-powered devices. https://images.squarespace-cdn.com/content/v1/575c804bb654f9e11820bfd1/1467579082280-PYBUG9UZC55IO1B8Y8PJ/ATT+Internet+of+Things Work AT&T Internet of Things As devices and machines become smarter and more connected, AT&T’s communications network is increasingly vital in providing the infrastructure needed for business to run smoothly. Together with design and technology teams, I helped devise a content strategy for the creation of a new online presence dedicated to the company’s Internet of Things product portfolio. https://images.squarespace-cdn.com/content/v1/575c804bb654f9e11820bfd1/1565662534136-INEYO4X6LZ27JK9AH77O/UPS+Knowledge+Center.png Work UPS Knowledge Center When UPS set out to build the top online resource for answering logistics questions, it faced the herculean task of consolidating thousands of pages of content from dozens of different experiences into one seamless digital experience. The result, UPS Knowledge Center, was the culmination of 2 years of work embedded with the UPS marketing, UX and technology teams. https://images.squarespace-cdn.com/content/v1/575c804bb654f9e11820bfd1/1565665061479-98CFHYGCVTGNHV1DE1DN/RP+Social.png Work Rent Social Media Rent’s digital portfolio is made up of four large rental real estate brands: Rent, Apartment Guide, Rentals and Live Lovely. From 2018 to 2019, we executed a social media growth plan that saw our total audience on Facebook, Instagram, Twitter, Pinterest and YouTube go from less than 300,000 to more than 700,000, generating hundreds of thousands of site referrals per month. https://images.squarespace-cdn.com/content/v1/575c804bb654f9e11820bfd1/1614220223640-P66SBEKUEBTZ9SMRWHWU/Sundae+Customer+Resource+Center.jpg Work https://images.squarespace-cdn.com/content/v1/575c804bb654f9e11820bfd1/1614222667345-OT0R4FG607VRP5GTR07I/Sundae+Website.jpg Work https://images.squarespace-cdn.com/content/v1/575c804bb654f9e11820bfd1/1614220224199-90VNFHM4AXBXFA0XTRQO/Sundae+Investor+Blog.jpg Work https://images.squarespace-cdn.com/content/v1/575c804bb654f9e11820bfd1/1614220224614-PHMMA2A697CDLOGAL802/Sundae+Off+Market+Sellers+Guide.jpg Work https://images.squarespace-cdn.com/content/v1/575c804bb654f9e11820bfd1/1614220224114-NJ10XVJM1ZOJV9LJKOEE/Sundae+Instagram+Channel.jpg Work https://images.squarespace-cdn.com/content/v1/575c804bb654f9e11820bfd1/1614220223685-DBIAWHKHW2SZLLPFBYCV/Sundae+Homes+Blog.jpg Work https://images.squarespace-cdn.com/content/v1/575c804bb654f9e11820bfd1/1614220225212-3AKF27CPGKF9HLIMI0OH/Sundae+YouTube+Channel.jpg Work https://images.squarespace-cdn.com/content/v1/575c804bb654f9e11820bfd1/1614220287899-RBO46YOJNLL7B4PFV9YY/HomeLove+Website.jpg Work https://images.squarespace-cdn.com/content/v1/575c804bb654f9e11820bfd1/1565664869012-6V9I8850PJZSGO02FYAW/Rent+com.png Work Rent.com Working with another RentPath brand, Rent.com, I led a growth-based team that developed and executed plans in 2018 and 2019 that saw double digit year-over-year site growth (on a base already in the millions of user sessions per month). This comprehensive strategy combined new content creation, existing optimization, SEO best practices, link-building, social media, PR and much more. https://images.squarespace-cdn.com/content/v1/575c804bb654f9e11820bfd1/1565663626733-Y90E8U364FONAL4Y33N1/Marcus+org.png Work Marcus Autism Center As one of the largest autism centers in the United States, Marcus needed a hand in 2019 expanding its message from a mostly regional footprint to a national audience. This meant a quick and cost-effective digital redesign and help with a new taxonomy, site map, and migration of hundreds of pages of content, as well as recommendations on content creation and press outreach. https://images.squarespace-cdn.com/content/v1/575c804bb654f9e11820bfd1/1508206885688-VKEP7MU0176KB463AVVT/Business+Circle+by+AT%26T Work Business Circle by AT&T AT&T Business Circle is an online destination where business owners can find advice, tips and valuable info to help them grow their bottom line. From planning, design, taxonomy, and content creation of dozens of articles and case studies, my team managed the content strategy that helped the site win the Content Marketing Institute’s award for Best Tech Publication in 2015. https://images.squarespace-cdn.com/content/v1/575c804bb654f9e11820bfd1/1467488491127-74YN695G41TV3L2RI2Z4/eHow Work eHow International eHow is one of the most widely-read websites on earth, with thousands of articles, videos and resources to help people learn how to do anything. 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